YouTube channel auditor, score and fix list

What the auditor looks at

The auditor reads what anyone can see on a public channel, through YouTube's public data: the channel description, the banner and the profile picture, the subscriber count when it is not hidden, the total number of videos, and the last 15 public uploads with their title, description, publication date, views and likes.

It sees nothing private. Impressions, click-through rate, watch time, retention and traffic sources only exist in YouTube Studio, for the owner of the channel. That is why the audit works on any public channel, a competitor's included, and also why it cannot replace your own analytics.

How to use it, step by step

1. Copy the address of the channel, for example youtube.com/@yourhandle, or the link of any video published by that channel.
2. Paste it above and press Audit my channel now (or Enter).
3. Read the channel score, then the five category bars under it.
4. Open What to fix first: short recommendations, each marked high or medium priority.
5. Scroll to Recent uploads, scored to see which videos pull the average down.

Each visitor can run 3 audits per day, without an account.

What each score measures

Every score runs from 0 to 100 and is calculated by code, from the public data, with fixed rules. Only the written recommendations come from an AI model, which receives the scores and the signals behind them.

Category	What it checks
Channel profile	Length of the channel description, presence of a banner and of a profile picture
Publishing rhythm	Days since the last upload, average gap between recent uploads, how regular those gaps are, size of the video library
Titles	Share of recent titles between 35 and 70 characters, share with a specific signal (a number, or words such as how, why, vs, guide or mistake), a penalty for words of four or more capital letters
Descriptions	Share of descriptions of 200 characters or more, share with a link or at least four lines
Engagement	Likes per view and average views per subscriber, only when at least five recent videos show a public view count; otherwise N/A

The channel score is the average of the categories that could be measured. Each recent upload also gets its own score, from the length of its title, the specificity of its title, the length of its description and its views compared with the channel's recent average. Green means 75 or more, amber 55 to 74, red under 55.

Limits of an outside audit

• Conventions, not YouTube rules. A title of 35 to 70 characters or a description of 200 characters are thresholds chosen for this audit. YouTube does not grade channels on them, and a channel can break them and still grow.
• 15 uploads is a snapshot. Older videos are not scored, so a channel that changed style recently is judged on its new style.
• Thumbnails are shown, not scored. The audit does not analyse the images.
• The title checks are simple. They look for a short list of English and French words, so titles in other languages get less credit.
• The recommendations stay general. They are written from the scores, not from watching your videos.
• The score is ours, not YouTube's. YouTube does not compute a channel score. Our guide to the YouTube channel trust score explains what YouTube really shows in Studio, and the 20-minute check that answers the question "is my channel healthy".

How to use the result

On your own channel, start with the red bars. A weak titles score is the quickest to improve: the free title generator gives ten options for any video idea, with a description to paste.

On a competitor, compare category by category. If their descriptions score far higher than yours, open three of their recent videos and look at how the descriptions are built.

Before a collaboration, the publishing rhythm score tells you at a glance whether a channel still uploads regularly.

Then look beyond YouTube. The audit only measures how a channel presents itself inside the platform, while part of the demand for your topics never opens YouTube: those people search on Google or ask an AI assistant, and both read text, not video. SEO for YouTubers explains the difference between the two games, the guide to rank YouTube videos on Google covers the companion article, and our pillar guide shows how to turn YouTube videos into blog posts so each upload also gets a page that can rank.